4 July 2017
Ripley’s Believe it or not Museum – The Marilyn Monroe Dress
Zone Display Cases scope of work: A custom dismountable climate controlled travelling case with motion sensors, an independent alarm system and anti-glare security glass to display the outstanding Marilyn Monroe dress.
A dress worn by Marilyn Monroe just once — but purchased for a glitzy $4.8 million by Ripley Entertainment more than five decades later
Monroe donned the provocative gown — nude in color, sheer and beaded in all the right places — to sing “Happy Birthday, Mr. President” to John F. Kennedy at a Madison Square Garden event in 1962. It will be displayed at the Ripley’s attraction on International Drive through early January. The dress is touring the country as part of Ripley’s 100th anniversary celebration.
The price tag inspired the Orlando-based company to take extra precautions for its journey.
This is the most famous item of clothing in twentieth-century culture. It has the significance of Marilyn, of Hollywood, of JFK, of American politics. Any museum in the world would love to have it on display, and now it belongs to Ripley’s Believe It or Not!